Fear of Missing Out and Materialism as Predictors of Digital Hoarding in Social Media Influencers

Author(s) : Rabia Ahmed 1 Summayya Waseem 2 * , Mohsin Atta 3

Abstract:

The proposed research aims to explore the fear of missing out and materialism as
predictors of digital hoarding among social media influencers. This study looked at how digital
hoarding behavior was affected by fear of missing out and materialism. The research design
used in this study was survey research design. Purposive sample of study social media
influencers of (N = 250) with the age range of 18-45 was collected in which (Male = 101,
Female = 149) were included. The Fear of Missing Out Scale (FoMOs) (Przybylski et al.,
2013), materialism scale (Richins & Dawson, 1992), digital hoarding behavior scale (Neave et
al., 2019) was used to measure the variables of the study. Correlation analysis showed that fear
of missing out has a significant positive correlation with materialism with its sub-scales
(success, centrality and happiness) and digital hoarding among influencers. Regression analysis
revealed that fear of missing out and materialism has significant positive impact on digital
hoarding behavior. Conclusion and implication of current study have been discussed further by
focusing on the need for a proactive approach in addressing the challenges posed by fear of
missing out, materialism and digital hoarding behavior.
Keywords: fear of missing out, materialism, digital hoarding, social media,